Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 33 years of denim expertise. Mavi has been publicly traded since 2017 and has a presence in 37 countries, including Turkiye, the USA, Canada, Germany, and Russia, selling its products through approximately ~4,000 points, including 471 Mavi shops.
MAVI, a leading fashion retailer known for its innovative and stylish clothing collections, operates a diverse network of sales channels that includes online stores, physical retail locations, and international marketplaces. With a commitment to delivering exceptional customer experiences and a keen focus on growth, MAVI sought a solution that could streamline their digital commerce operations and enhance connectivity across all platforms.
Before partnering with Qooly, MAVI faced several challenges that were impacting their efficiency and customer satisfaction:
MAVI's operations were fragmented across multiple systems. This lack of cohesion created inefficiencies, especially in managing product data, market strategies, and sales processes.
The company needed a unified platform that could seamlessly integrate with their existing SAP S4HANA system to centralize their operations, enhance market control, and improve their sales team’s effectiveness.
Qooly, known for its innovative solutions in Digital Commerce Management, provided a robust platform that connected seamlessly with MAVI’s SAP S/4HANA system. Here's how Qooly transformed MAVI’s digital commerce landscape:
Unified Product Management
By consolidating MAVI’s product management into one platform, Qooly enabled the brand to oversee and control its entire product lineup from a single interface. This integration simplified inventory management, reduced errors, and provided real-time updates on product status and availability.
Enhanced Market Control
The integration allowed MAVI to gain a comprehensive view of their market operations. With Qooly's advanced features, MAVI could monitor entire market, track activities, and make data-driven decisions to optimize their market strategies.
Advanced Reporting Tools
ATS (Available to Sell) feature provided MAVI’s wholesale team with powerful tools to manage their B2B market effectively. This included features for tracking future POs, automating order processing, generating advance reports and managing customer relationships, all within the same platform.
Optimized Digital Asset Management
Platform also provided MAVI’s marketing team with a centralized system to manage their entire brand's digital assets. This included images, videos, marketing collateral, and campaign materials. The platform’s digital asset management features streamlined the creation, storage, and distribution of digital content, ensuring consistency and efficiency across all channels.
The integration process began with a thorough assessment of MAVI’s existing systems and workflows. Qooly’s team worked closely with MAVI to map out the integration strategy, ensuring minimal disruption to their ongoing operations.
System Configuration
Aligning Qooly’s platform with MAVI’s SAP S4HANA system, configuring data flows, and establishing secure connections.
Data Migration
Transferring existing basic product data into the new system, ensuring accuracy and consistency.
Digital Asset Integration
Importing MAVI’s digital assets into Qooly’s platform, enabling efficient management and access.
Training and Support
Providing comprehensive training to MAVI’s staff, including their marketing team, sales team, Digital Commerce team to ensure a smooth transition and effective use of the new tools.
The implementation of Qooly brought significant improvements for MAVI:
Streamlined Operations
MAVI now manages its entire product portfolio from a single platform, leading to improved operational efficiency and reduced administrative overhead.
Improved Market Visibility
With enhanced analytics and reporting capabilities, MAVI gained better insights into market dynamics, allowing for more strategic decision-making.
Increased Sales Efficiency
The ATS feature streamlined B2B sales processes, resulting in faster order fulfillment, better customer management, and overall increased sales productivity.
Enhanced Marketing Efficiency
The digital asset management capabilities of Qooly’s platform enabled MAVI’s marketing team to efficiently manage and utilize their digital assets, leading to a more cohesive and effective digital asset solution.
Data-Driven Decision Making
The centralized dashboard and real-time insights empowered MAVI to make data-driven decisions.
Conclusion
The successful integration of Qooly’s platform with MAVI system underscores the transformative power of innovative technology solutions in driving business success. By unifying their product management, enhancing market control, optimizing digital asset management, and equipping their sales team with advanced tools, MAVI is well-positioned to thrive in the dynamic fashion industry. This case study highlights how strategic partnerships and cutting-edge solutions can deliver substantial benefits and drive long-term growth.
Qooly
Qooly is a leading provider of Digital Commerce Solution, specializing in integrating with existing systems to optimize operations, enhance market visibility, and improve sales performance. Our innovative platform helps businesses like MAVI streamline their processes and achieve their strategic goals.
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